NEWS+BLOG

Here at Cyber we have found that there is alot of confusion over the difference between Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).

This confusion seems to stem from the constant bombardment of telemarketing calls and emails from supposed Search Engine Optimisation companies who all "guarantee to get you on the first page of Google or your money back".

Unfortunately there are some very unscrupulous companies out there who do prey on peoples lack of knowledge of how SEO & SEM works.

Firstly we should define the difference between Search Engine Optimisation & Marketing.

Search Engine Marketing consists of the bidding for or purchase of Keywords within Search Engine results via services such as Google Adwords.

What this means is that when a user performs a search for say "VOIP" in Google they will be presented with two types of result.

1. Organic Results
2. Sponsored Links

Search Engine Marketing aims to position your website link in the Sponsored Links section which can be found at the top and right of the page and should a user click a link within these Sponsored Link zones the advertiser will be charged for this click anywhere from a few cents to tens of dollars per individual click.

Search Engine Optimisation however relys on the relevance of your content to the users search term. These "organic" search results are generally more trusted by users.

The only way to build relevance and user trust, besides your actual content is to ensure that relevant keywords are also scattered throughout your website in several key areas.

sanscode 3.3 provides users with the ability to dynamically control keywords on both a global (sitewide) level as well as right down to the individual page. This high level of CMS based optimisation control, coupled with a "from the ground up" approach to search engine optimisation ensures that our clients who choose to use our sanscode platform have the best possible opportunity to be ranked highly by the search engines.

Due to the organic nature of the standard Google results there is no possible way to guarantee first page positioning.

If a "Search Engine Optimisation" company does promise to get you on the first page then they are more than likely going to sell you Google Adwords which will cost you alot more in the long term that properly optimising your site for the standard organic search results.

A fantastic example of the power of sanscode SEO procedures is MyNetFone.
A sanscode user for 18 months, MyNetFone does enjoy a first page position for the very general keyword of "voip" as you can see from the screenshot below.

This result was achieved with three (3) months of the launch of the new website 18 months ago. Whilst we cannot and will not guarantee this sort of result for every sanscode